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1. #CANON FRAME CAMERAS 2012 MOVIE#
2. #CANON FRAME CAMERAS 2012 FULL#
3. #CANON FRAME CAMERAS 2012 ISO#
4. #CANON FRAME CAMERAS 2012 PROFESSIONAL#

In order to share this brand-new product concept, Mr. In other words, there was demand on sets and locations for compact cameras that offer versatility and mobility when shooting in confined spaces and from various angles. Based on a vision of “contributing to the creation of a new video culture” under the slogan “Aiming for Hollywood,” three separate Canon entities-the video camcorder division, the broadcasting lens division and Canon U.S.A.-pooled their energies to meet the challenge.įilmmaking in Hollywood generally involves the use of several cameras-one large-scale main camera and multiple sub cameras, a combination that makes possible the range of camerawork required in cinema production. Hiroo Edakubo, who played a key role in the development of the Cinema EOS System, noted that it was a rarity for both the company’s business divisions and sales companies to achieve sales success in such a short period of time while focusing their efforts on a common goal. Chairman and CEO Fujio Mitarai suggested the advent of a new era, saying, “We called on the advanced technologies, the know-how, and the manufacturing skills that we have cultivated over Canon’s almost 75-year history, which offer the potential to revolutionize storytelling through motion pictures.” Speaking at the press conference for the launch of the Cinema EOS System, held in Hollywood, California, Canon Inc. Another advantage of this cutting-edge system is its compatibility with Canon’s existing EF lens lineup.

#CANON FRAME CAMERAS 2012 FULL#

The Cinema EOS System was designed to support the capture of high-definition movies in 4K resolution, which is equivalent to four times the detail realized by Full HD.

#CANON FRAME CAMERAS 2012 PROFESSIONAL#

Lauded by the spirited directors that shot the promotional demo movies using the new Canon cinema camera and lenses, the Cinema EOS System marked Canon’s full-fledged entry into the professional cinema production industry and ushered in a new era throughout the motion picture industry. Targeting the commercialization of a new line of products, Canon launched a tentative project in November of the same year, commencing activities as part of a cross-divisional endeavor aimed at breaking into the world of cinema.Īt last, on November 4, 2011, Canon announced the introduction of the Cinema EOS System with the launch of its first Full HD digital cinema camera and dedicated cinema lenses, which went on sale on January 31, 2012.

#CANON FRAME CAMERAS 2012 MOVIE#

In March 2009, a meeting was convened, attended by members from the video camcorder division, the broadcast equipment lens division and Canon U.S.A., to discuss the possibility of expanding EOS Movie technology to video camcorders. At the same time, both Canon’s video camcorder division, which was exploring new technologies to develop, as it does approximately every 10 years, and the broadcast equipment lens division, which was aiming to expand its business, had also separately set their sights on the cinema segment. thoroughly investigated what was happening in Hollywood. Noticing the buzz the camera was generating among moviemakers, Canon U.S.A. As a result, the EOS 5D Mark II earned rave reviews from Hollywood, the heart of the world’s movie capital.

#CANON FRAME CAMERAS 2012 ISO#

Industry professionals were intrigued by the benefits that the camera offered, including the ability to capture movies with a shallow depth of field, the wide range of imaging expression made possible by Canon’s diverse array of interchangeable lenses, and exceptional image quality with very little noise even when shooting at a high ISO setting. When paired with a large-aperture Canon EF lens, the 5D Mark II’s 35mm full-frame CMOS sensor enabled the capture of movie footage of a quality that surpassed that of large and costly dedicated motion-picture cameras. The EOS 5D Mark II, equipped with a Full HD movie-recording function (EOS Movie), fulfilled a range of needs that had not even been anticipated when the camera was under development.